Pitching to set sail

19:50, Feb 20 2013

New Zealand Trade and Enterprise (NZTE) is giving Kiwi companies the chance to float investors’ boats during the America’s Cup in San Francisco later this year.

The Technology and Investment Showcase on 11 September will see up to 15 growth companies take to the Emirates Team New Zealand base stage to pitch to investors from the San Francisco Bay area.

US-based NZTE regional director Marta Mager hopes the event will attract about 100 investors.

“We’re going to tailor the invite list based on the companies that participate, but we’d be targeting all the big VCs and investors and high net worth individuals that live in the Bay area.

“We want to be as targeted as possible to make the investors as relevant as possible to the companies that come up.”

The investors will be sourced from NZTE networks, along with that of the Kiwi Landing Pad – a San Francisco-based co-working site – and the networks of NZTE Beachheads advisors.


Mager hopes the panel selecting the companies for the showcase will include Kiwi Landing Pad director Catherine Robinson, along with NZTE staff, a US investor and a Kiwi investor.

The selected companies will get five training sessions between April and August to hone their pitches.

NZTE plans other events to leverage the exposure generated by the America’s Cup and expects a delegation of Kiwi tech companies to visit during the competition.

“From July to September there will be various events with different companies. Not just the ones seeking capital that we’re talking about right now, but others who are already in the US market or want to enter the US market,” says Mager.

The America’s Cup finals racing runs from September 7 to 22. Applications for the Technology and Investment showcase close on 15 March, with companies chosen on 1 April.