Boot Camp for entrepreneurial women

Last updated 05:00 25/02/2013

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Global Women wants to give female-run Kiwi businesses a jumpstart by sending them to boot camp.

Managing director Faye Langdon says the boot camp-style programme, to be held in Auckland in April, is aimed at businesses worth between $1 million and $5 million.

It will be based on international best practice and cover issues like social media strategy, governance, legal issues, marketing and global expansion.

Langdon says the organisation is responding to research that shows women are creating as many businesses as men, but that their businesses aren’t scaling at the same rate.

“This is an economic issue, not a social issue,” says Langdon.

She adds the boot camp is not aimed at ‘cottage industries’ and doesn’t focus on issues such as balancing work and family life, or the difficulties of working from the kitchen table.

The Global Women Trust was registered in 2009. Langdon says its early focus was on training in the corporate sector and establishing the Women in Leadership programme, but it is now responding to stronger demand for entrepreneurial training.

The boot camp is planned for 12 and 13 April and women have until 28 February to apply. The programme will cater for up to 15 companies and costs $2500.

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