Five ways to use LinkedIn better

20:45, Apr 21 2013
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LinkedIn is everything from a virtual meeting space to a digital CV, but are you getting the most out of it? Here are five tips for using it better.

1. First impressions count

If you’re using LinkedIn as it was meant to be used — to extend your network — then there is a good chance you’ll be introducing yourself to people you have met briefly or not at all.

Even if they’ve left a lasting impression on you, people may not remember exactly who you are, so give them some clues, says social media lead generation expert Tom Skotidas.

“I would always seek context [for an introduction], for example finding people in common, or maybe find that I’ve worked with the same company in a different place. I’m not asking for a lead or a sale, I’m not asking you to buy anything, I’m actually asking you to network with me in the context of environmental clues that give you safety.”

Your first connection request may not get an equally enthusiastic response, but it will increase your chances of getting the connection. Breaking the ice is the hardest part.

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