Sleeping Mayer kept ad execs waiting

SETH FIEGERMAN
Last updated 13:13 24/06/2014

Relevant offers

World

Facebook's new paid leave policy isn't just for mums and dads People losing thousands to fake Airbnb listings Cafe charges tourists for electricity, owner says it's not an internet cafe The way to fix an ageing society is by redefining who is old Samsung chief Jay Y Lee arrested in corruption investigation Yahoo7 fined $320,000 for contempt of court after murder trial aborted because of journalist's article A seven-year-old girl asked Google for a job - and got a personal response from CEO Sundar Pinchai Hundreds of Kiwi accounts involved in Yahoo hack Harrods just started selling 'luxury water' from icebergs for $138 a bottle Wicked Campers put 'on notice', Queensland government says

- This story was originally published on Mashable.com

Marissa Mayer had a tough time at Cannes this year.

The Wall Street Journal reports that the Yahoo CEO was scheduled to meet a group of ad executives for a private dinner during the Cannes Lions festival in France last Tuesday, but showed up "nearly two hours late" because she had fallen asleep.

One executive in attendance from IPG is said to have left before Mayer arrived.

A rep declined to comment on whether Mayer overslept the appointment, but told Mashable in a statement that "we value our partnership with IPG and all of our advertisers".

The incident may have simply been the result of jet lag, but it seems to have reinforced the narrative that Mayer and Yahoo are having difficulty wooing advertisers.

"It is another instance where she demonstrated that she doesn't understand the value of clients, ad revenue or agencies," one anonymous ad executive at the dinner told the Journal.

After a different appearance from Mayer at Cannes, some criticised her for being too scripted and making a presentation that felt too much like "a sales pitch".

Mayer took over as CEO of Yahoo nearly two years ago. Since then, she has worked to improve Yahoo's mobile presence through a number of acquisitions and double down on its media efforts. Yahoo's stock has soared in that time, but many credit that to Yahoo's stake in Alibaba, which is about to go public.

Yahoo's display ad revenue ticked up by a modest 2 per cent last quarter compared to the same period a year earlier, though its price per ad declined.

Ad Feedback

- Mashable.com

Comments

Special offers

Featured Promotions

Sponsored Content