McDonald's is going from the grill to the wok, with the launch of two noodle dishes to tempt burger fans to put down the buns and pick up the chopsticks.
McNoodles will go on sale at its Austrian restaurants this week in a world-first test set to last two to three months, a spokeswoman said.
The meals feature noodles with vegetables, chicken, salad and either sweet-and-sour or curry sauce, and will cost around €4.99 (about $7.90).
The company said it hoped to tap a trend toward noodle dishes and show off its ability to innovate by launching the products, which it will import from Thailand.
It spent more than a year developing the product, adding that the experiment was prompted by the growing popularity of noodle dishes in Austria.
McDonald's, the world's biggest hamburger chain, offers localised menu options in several countries, such as the ice cream sundae with red bean sauce in China.
And in India it has the McAloo Tikki, a burger made with a spicy breaded potato patty, red onions, tomatoes and a "special vegetable sauce."
- Stuff and agencies