Playboy Clubs head to India

Last updated 08:33 02/11/2012

Relevant offers

World

Leonardo DiCaprio meets with Donald Trump to talk environment Lingerie shop staff stalked, bullied at Australia's Honey Birdette: ex-workers Vinyl record sales overtake digital music in UK News Corp's Rupert Murdoch cleared to buy Australian APN newspapers Michael Jordan scores victory in legal battle for chinese name 'This is going to be a thing we laugh at one day': Sydney man's house mistakenly demolished, neighbour's house still standing Trump chooses former WWE exec McMahon for small business SpaceX delays launch to January after fireball grounding One of this year's most popular Christmas gifts may surprise you Robo-retail: Amazon's checkout-free move sounds warning on jobs

The Playboy club is coming to India - but with "bunnies" in non-revealing outfits.

"The costumes of the bunnies, who are integral to the Playboy culture, will be based on Indian sensibilities and morals," Sanjay Gupta, CEO of PB Lifestyle, which is bringing the brand to India through a licensing agreement, said.

India has strict censorship laws and there is no Indian version of Playboy, the magazine launched by Hugh Hefner that became as known for its pictures of naked women as for the hedonistic lifestyle propagated by its founder.

Playboy bunnies, or waitresses, typically wear black satin bodices, bow ties, cuffs and bunny ears. PB Lifestyle has not yet decided what waitresses will wear in India, a socially conservative country where it is frowned upon for couples to hold hands in public.

Even a popular cricket tournament drew criticism and threats when it hired foreign cheerleaders in short clothes, forcing organisers to revamp the outfits to show less skin.

"Our clubs will not have any nudity. So there should not be any problem and we are prepared to deal with it if there is any," said Gupta, whose media and real estate company signed a 30-year licensing agreement with US-based Playboy Enterprises.

Gupta's company plans to use the Playboy brand and its iconic rabbit-head logo on clubs, bars, hotels and cafes and will spend 2 billion rupees (NZ$45 million) in the first five years. The first Playboy property in India will be a club in the resort state of Goa, followed by one in Hyderabad.

Whether the Playboy brand will sell in a toned-down version remains to be seen.

"They are associated with scantily clad women, fun and pleasure. What is the point of getting Playboy to India in such a boring way?" asked 25-year old Yash Sanghavi, a digital advertising executive.

Ad Feedback

- Reuters

Special offers

Featured Promotions

Sponsored Content