Why is Nike named world's most powerful sports brand by Forbes?

Cristiano Ronaldo is the most influential sports star in the world.
VINCENT WEST/REUTERS

Cristiano Ronaldo is the most influential sports star in the world.

Cristiano Ronaldo, Nike, Real Madrid. What do they all have in common?

Apart from all having something to do with football, they're the most influential athlete, brand, and team in the world, according to Forbes. 

The Forbes SportsMoney Index has ranked more than 400 athletes, brands, sports teams, and agencies according to their financial power and influential relationships with others in the sports world.

Bumper payday: LeBron James is a Nike athlete for life.
GETTY IMAGES

Bumper payday: LeBron James is a Nike athlete for life.

Nike took out the top prize overall, worth US$27.5b and earning US$30b in annual revenues. The brand's top earnings are largely due to its association with athletes like LeBron James and sports teams such as Barcelona. 

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Pepsi was second overall and the second top brand, worth US$19.4b thanks to its sponsorship of the Super Bowl halftime show. 

Nike is the world's top sports brand.
BRENDAN MCDERMID

Nike is the world's top sports brand.

Cristiano Ronaldo is the world's top sports star, worth US$88 million (NZ$121 million), clocking US$56m with his contract with Real Madrid and earning US$32m in endorsements. He also has at least 200 million followers on social media. 

Other top athletes include LeBron James and Lionel Messi. 

Real Madrid took out the spot for most successful sports team, worth US$3.6b, which is largely due to the team's connection with Microsoft, Adidas, and Emirates. 

Real Madrid team photos are an opportunity for Cristiano Ronaldo to stand on tiptoes
GETTY IMAGES

Real Madrid team photos are an opportunity for Cristiano Ronaldo to stand on tiptoes

And Creative Artists Agency beat all sports agencies, earning an enormous US$290m in maximum commissions.

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Check out the full list here

 - Stuff

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