This year's best tear-jerker is a mobile ad

Last updated 11:45 17/09/2013
TrueMove

A Thai mobile company has created an ad that has generated over four million views in a week.

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A mobile ad that moves you to tears, and not tears of anger or frustration - actual tears of sadness.

That can't be right.

Well, Thai mobile phone company True Move H has managed to produce the kind tear-jerker that people rarely see outside of Hollywood.

The ad, Giving, has racked up more than 4 million views on YouTube, and it's clear from the comments below the video that the story is pulling heart-strings.

The ad begins with a young boy stealing medicine for his sick mother. He is caught by the pharmacist and is in trouble until a nearby cafe owner intervenes on his behalf and pays for the medicine.

The story then jumps forward 30 years - and, we'll let's not spoil everything, but it ends with an act kindness being repaid.

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