Wal-Mart recalls contaminated donkey meat

ADAM JOURDAN
Last updated 10:02 03/01/2014
Wal-Mart
Reuters

MEAT RECALLED: Tests show some donkey meat was contaminated with DNA of other animals.

Relevant offers

World

New $20m private cancer care facility for Wellington Fatal Tesla Model S crash on autopilot sparks US investigation Kellogg's cereal cafe to snap, crackle and pop into Times Square Dominatrix whips up thousands of dollars a day A$5 million wine missing, feared stolen Facebook news feed changes to rank posts from friends and family above 'liked' pages Kiwis caught up in Ikea funiture recall after six children crushed Robert Scollay: A Brexit-free lunch for Britain? Probably not 'I miss Daddy': Family's anguish after father bullied into suicide Caitlin Fitzsimmons: Take the long view in the wake of the Brexit vote

Wal-Mart, the world's largest retailer, has recalled donkey meat sold at some outlets in China after tests showed the product contained the DNA of other animals, the US company said.

Wal-Mart will reimburse customers who bought the tainted "Five Spice" donkey meat and is helping local food and industry agencies in eastern Shandong province investigate its Chinese supplier, it said late on Wednesday in official posts on China's Twitter-like Weibo.

The Shandong Food and Drug Administration earlier said the product contained fox meat.

The scandal could dent Wal-Mart's reputation for quality in China's US$1 trillion (NZ$1.2t) food and grocery market where it plans to open 110 new stores in the next few years. China is the largest grocery market in the world and is set to grow to US$1.5t by 2016, according to the Institute of Grocery Distribution.

"This is another hit on Wal-Mart's brand, meaning wealthy shoppers will start to lose the trust they had before," said Shaun Rein, Shanghai-based managing director of China Market Research (CMR) Group. CMR estimates Wal-Mart's market share fell from 7.5 per cent to 5.2 per cent over the last three years.

Donkey meat is a popular snack in some areas of China, although it only accounts for a tiny fraction of overall meat consumption. In 2011 China slaughtered 2.4 million donkeys, according to country's livestock industry yearbook.

TRACK RECORD

Wal-Mart, French grocer Carrefour SA, McDonald's Corp and KFC-parent Yum Brands among others, have come under fire before in China over food safety issues, a sensitive topic in a country riddled with scares from a fatal tainted milk scandal to recycled "gutter oil" used for cooking.

Wal-Mart said it had set up an investigation team to look into the incident, would strengthen food safety rules and take legal action against the product supplier. It added the person in charge at the supplier factory had already been detained.

"We are deeply sorry for this whole affair," said Wal-Mart's China president and CEO, Greg Foran. "It is a deep lesson (for us) that we need to continue to increase investment in supplier management."

The US retailer has had a troubled past in China. In 2011, China fined Wal-Mart, along with Carrefour, a combined 9.5 million yuan (NZ$1.91 m) for manipulating product prices. Wal-Mart was also fined that year in China for selling duck meat past its expiry date.

Food safety scandals can have a significant impact in China. Yum has struggled to recover sales in China more than a year after a chicken supplier to KFC in the country was found to have used excess levels of antibiotics. Analysts, though, said the impact of the current scare would be far more subdued.

Wal-Mart, which operates more than 400 facilities in China, competes with market leaders Sun Art Retail Group and China Resources Enterprise, which in August teamed up with British retailer Tesco.
Consumers on popular microblogging site Sina Weibo were at a loss whether to criticise Wal-Mart or support it. Online sentiment can spread quickly in China where there is a high proportion of social media users.

Ad Feedback

"Isn't fox meat more expensive than donkey meat anyway?" asked one bemused user.

- Reuters

Special offers

Featured Promotions

Sponsored Content