Arnold Schwarzenegger back for Super Bowl

Last updated 05:00 03/02/2014
Arnold Schwarzenegger

HE'S, ER, BACK: Arnold Schwarzenegger with wig and bat promotes Bud Light.

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He said he'd be back. We just didn't expect Arnold Schwarzenegger to be wearing a long, blond wig and posing as a table tennis player when he returned.

A television advertisement for Bud Light beer starring The Terminator and former Californian governor is among those vying for international acclaim during the most-watched US television event of the year, the Super Bowl.

Other celebrities to join Arnie flogging products for Super Bowl advertisers include Bob Dylan, Carmen Electra, David Beckham, Scarlett Johansson, the cast of 90s sitcom Full House, and Laurence Fishburne reprising his role as Morpheus from The Matrix.

This year advertisers will fork out more than $US4 million ($4.57 million) for a 30-second advertising spot during the showdown between the Denver Broncos and the Seattle Seahawks at MetLife Stadium in New Jersey today (NZ time).

More than 100 million Americans are expected to tune into the Fox broadcast, making it the most lucrative time for advertisers to spruik their products. And for that privilege they will pay handsomely.

The average rate for a 30-second advertisement in the Super Bowl has increased by more than 70 per cent in the past decade.

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- Fairfax Media

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