Bad, bad, bad.

I find this campaign's failure to reach the desired young, 'hip' Youtube generation much funnier than Jay's staged failure.

Jay - you are a great boob and a tool. A tool of the Australian corporate media monstrosity that is.

major major cringe...oh that was almost too painful to watch...Poor Jay...I think this campaign is getting better...the first one was not that good but this one is by far much more memorable

Oh Jay, that was painful...I'm sure you used to be funnier than that! But hey, I geuss you were up on stage. Good on you for even doing it in the first place - that takes a lot of balls.

The negative comments on here must be coming from Stuff's competitors.

This campaign is funny as all heck (especially Jay doing stand up) and is obviously getting a lot of attention. Can't think of any campaigns from the Herald or the rest of them that I can even remember, let alone make me laugh out loud.

Good on ya Stuff. You obviously have people with a bit of guts working in your marketing department. Not scared corporate sheep...

Everyone's talking about this campaign at my work so Stuff must be doing something right...

Are you on P? This campaign is awesome. It's hilarious!

I must say, I love Stuff as a news site compared to the likes of “NZHerald” however, this is a poor campaign. Abort and back to the drawing board!

Jay should be knighted. That is pure courage.

Jaybee you are my hero, what a legend for getting up there and doing that! Granted, it is probably not the beginning of a comedy career, but at least you can tick that off the list and focus on your male modelling career now aye!

Rock on funny man!