Prime Minister John Key holds a clear advantage over his rivals on social media heading into September's general election.
Key has almost three times the followers on his Facebook page and Twitter account than all other party leaders combined.
His official Twitter feed has 110,000 followers; almost 10 times as many as the next most followed party leader on Twitter - Russel Norman of the Greens with 11,500.
Labour leader David Cunliffe commands a Twitter audience of 9926.
United Future leader Peter Dunne is the most active Twitter user amongst party leaders, sending 7275 tweets since opening his account in January, 2011.
If the name of the game is to attract followers, Dunne does the most work for his, sending 1.59 tweets for every follower.
Green Party co-leaders Norman and Metiria Turei are the next most prolific tweeters with 7191 and 6400 tweets respectively, although they have had their accounts almost two years longer than Dunne.
On Facebook, Key's official page has 149,873 likes, while the official pages of all the other party leaders combined have 45,038 followers/likes.
* A Twitter account in Mana Party leader Hone Harawira's name has 1420 followers, but has been idle since 2012 so has not been counted
** If you're having trouble viewing the data, click here