Labour unveils election slogan, hashtag
The election year battle of the hashtags is underway, after Labour countered the #teamkey slogan with its own - #forabetterNZ.
Labour's campaign slogan has also been unveiled - Vote Positive.
The campaign themes were unveiled as hundreds of Labour Party delegates gathered in Wellington today were told victory is in their sights.
Labour Party president Moira Coatsworth told party faithful the election would go down to the wire but winning required Labout to run "the strongest, smartest campaign we've ever run".
"Victory is in sight but it won't be handed to us."
Coatsworth detailed the party's strategy to turn out the vote - including a major shift away from bill boards and hoardings, to more personal contact.
"We made the changes that are critical to a winning campaign. Last year we achieved the biggest membership in decades. Members old and new have hit the streets and the phones more than ever before and we've made nearly five times as many calls already as in the last election."
The party had also moved its focus away from solely electorate campaigns and established new campaigning hubs focused on targeting voters to give Labour their party vote.
Through those hubs Labour had identified "tens and thousands" of people committed to changing the Government.
The focus was "a lot less about billboards and hoardings" and "a lot more about personal communication that makes politics relevant".