Labour leader David Cunliffe has launched his party's West Auckland campaign and the message is a multicultural team for a multicultural community.
In front of a roomful of cheering, red-scarf wearing Labour Party members, Cunliffe introduced the candidates for Kelston, Helensville, Upper Harbour, Te Atatu and his own electorate New Lynn.
No new policy was announced today but Cunliffe said Labour would be campaigning hard on one issue per week.
His rallying cry was that Labour could win the general election by pulling itself up to mid-30s in support to form a coalition.
It was promised that Labour would not engage in coat-tailing or pre-election coalition deals.
Cunliffe said starting out as underdogs was a great place as "it's all up from there, we have the power of surprise''.
The focus of Labour's election campaign was to stay positive but Cunliffe couldn't resist a few digs at National and Prime Minister John Key through metaphor.
"When that blue water comes about, it always washes out against the red rocks of the Waitakeres and always piddles out again," he said.
Should Wellington drop Snapper in favour of Auckland's HOP card?Related story: Wellington move away from Snapper card - unfathomable
View obituaries from around the region.
View marriage and birth notices from around the region.
• Reporters: News, Business, Sport, Features
• Newsroom 0800 366 7678
• Website ideas: Email or tweet us
• Place an ad: Email or call 04 474 0000
• Subscribe: Email or call 0800 50 50 90
• No paper: Call 0800 50 50 90
• Start or stop your paper
• View the Digital Edition
• Make dompost.co.nz your homepage