After its safety video featuring bikini-clad models went down like a lead balloon, Air New Zealand has returned to more prudent territory with another Hobbit-themed safety video.
The airline received criticism for its Safety In Paradise video released in February, which featured scantily clad Sports Illustrated Swimsuit Edition models.
The video was removed from circulation in July following assertions of sexism from the public, including a Change.org petition which received more than 11,000 signatures.
At the time, a spokeswoman for Air New Zealand said the video's removal was scheduled and not a response to the criticism.
The latest video in the franchise is its second with a Hobbit theme.
It was directed by Taika Waititi, of vampire mockumentary What We Do in the Shadows fame.
The as-yet-untitled video features cameo appearances from Waititi, Hobbit director Peter Jackson, Weta Workshop co-founder, Richard Taylor, as well as cast members from the Hobbit films.
The video was shot in Central Otago this week.
It will begin showing on flights from late October, preceding the release of the final Hobbit film, The Battle of the Five Armies, scheduled for release in December.
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