T-shirts taken off display

Miss Bitch and Mr Pimp are disappearing from windows in Jay Jays' New Zealand and Australian stores.

The firm, criticised for marketing T-shirts bearing alcohol-related messages and sexual innuendos to pupils, also said it would not restock any of the Little Losers T-shirts that had similar motifs.

Family First director Bob McCoskrie said the T-shirts were being marketed to children as young as 10.

However, Jason Murray, managing director of Just Group, the parent company for Jay Jays, said yesterday that the Little Losers' range was "only available in adult sizes and advertising was placed in magazines intended to be read by young adults". NZPA

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