Breast cancer chocolate raises $70,000

02:18, Nov 07 2012
Samuel Marsden College
IN THE PINK: Samuel Marsden College year 12 pupils involved in the making of pink chocolate, from left, Ellie Cook, Claudia Beaumond, Maddy Williams, Katie Fitzsimons and Morgan Archer.

More than $70,000 raised from a chocolate block pitched to Whittaker's by Wellington school pupils will be put towards the Breast Cancer Foundation's programmes.

The white chocolate and raspberry block, launched during breast cancer awareness month, raised more than $70,000, which is almost three times the amount Whittaker's pledged to donate from the venture.

The idea for the chocolate came from a group of Samuel Marsden Collegiate School entrepreneurs. The five year 12 students came up with a Young Enterprise project idea of pink chocolate to raise money for the Breast Cancer Foundation.

Samuel Marsden College
FUNDRAISING YUM: Whittaker's White Raspberry chocolate with the NZ Breast Cancer Foundation sticker.

They pitched the idea to Whittaker's and the Wellington chocolate-makers adopted the idea as part of its product line, officially launching the chocolate in October.

Chief executive Van Henderson said it was inspirational to see the girls doing such an amazing job.

''It was much more successful than we had originally imagined and they have learnt a lot from it as well.''


Mrs Henderson said the money would go towards medical research and the foundation's educators who worked to raise awareness of breast cancer.

The girls each had some connection with breast cancer and wanted to raise money for the foundation during breast cancer awareness month in October.

The cheque for $70,816.80 was presented to the New Zealand Breast Cancer Foundation today.

Whittaker's Brand Manager Holly Whittaker said the response to the project was incredible.

"It's been a delight to work with the students, and we're very pleased to be supporting tomorrow's business leaders through the Young Enterprise Scheme, as well as the New Zealand Breast Cancer Foundation."

Contact Shabnam Dastgheib
Breaking news reporter
Twitter: @shab_d

The Dominion Post