Localist to set up office in capital

18:07, Dec 17 2012
BLAIR GLUBB: Chief executive of Localist.
BLAIR GLUBB: Chief executive of Localist.

The Localist will live up to its name by expanding beyond Auckland next month.

Blair Glubb, chief executive of the New Zealand Post-owned digital directory, said it would set up a four-person office in Wellington next month. A presence in the Waikato and the Bay of Plenty would follow two or three months later and it would move into Canterbury and Otago two or three months after that, he said.

Localist was launched two and a half years ago and Glubb said its search for an additional investor to put a few million dollars into the 65-person company would continue into next year.

Localist appointed Grant Samuel & Associates as a financial adviser for the proposed capital raising in October. But Glubb said its requirement for fresh capital was decreasing as the business headed towards break-even "mid to late next year". Instead it was looking for a new investor to add value to the company.

Last year NZ Post wrote off $13.3 million of the $26.5m it had lent the spinoff.

Glubb said it had turned over more than $1m in the past couple of months.


Localist no longer produces print directories, focusing instead on the online market.

Last month it launched apps for iPhone and Android smartphones that are designed to help people find nearby businesses such as restaurants, bars and shops, ranked according to their preferences and ratings provided by fellow Localist visitors.

Contact Tom Pullar-Strecker
Technology reporter
Email: tom.pullar-strecker@dompost.co.nz
Twitter: @PullarStrecker

The Dominion Post