Jamie Oliver to open restaurant in Wellington

Last updated 05:00 19/02/2012
Jamie Oliver
Getty Images
HEADING HERE: A scout has been looking for restaurant sites large enough to seat 200 diners in Auckland, Wellington and Queenstown.
Opinion poll

Would you go to one of Jamie Oliver's restaurants?



No way

Vote Result

Relevant offers

Capital Life

Wellington wharf to transform into steampunk world this Halloween Wellington theatre royalty comes together for thought-provoking Maori comedy Council overwhelmed by popularity of new $3.7m Avalon playground Online cat microchipping service 'could exclude Wellington's elderly and poor' Wellington blogger Lucy Revill becoming a big hit online Charges laid after road rage incident leads to a fight in downtown Wellington New apartments to bring 1000 new residents to downtown Wellington The 'exclusive' clubs where New Zealand's rich and elite meet Review: Brooklyn Deli, Wellington Jamie Oliver promises a New Zealand restaurant is on the horizon

Jamie Oliver is bringing his Italian restaurants to Wellington, with a scout looking for a site for 200 diners.

He is also planning to open his Jamie's Italian restaurants in Auckland and Queenstown.

Rustic food, seasonal ingredients, freshly made pasta and a selection of antipasto are promised in a style of dining described as high-volume and affordable.

"The Jamie's Italian menu is driven by what you'd find ordinary people eating over in Italy.

"Rustic, simple dishes, the best ingredients we could find both locally and in Italy – and seasonal too – made with care but delivered without lots of fuss," is how the Jamie's Italian website describes the experience.

Steak, and burgers are on the menu next to Osso Bucco Milanese (veal), South Coast Fritto Misto (fried fish) and "Jamie's favourite" Truffled Turkey Milanese – turkey stuffed with fontina cheese and prosciutto, topped with a fried egg and shaved truffles.

Wine is served in 500ml pichets as well as by the glass and bottle, so diners can mix and match and change wines between courses easily.

The restaurants will be operated by Oliver's Australasian licensee Pacific Restaurant Group, which opened the first Jamie's Italian Down Under in Sydney in October.

Director Wes Lambert said Oliver was keen to include New Zealand in the licence because he has a big following here for his books, TV shows and website.

"Jamie loves New Zealand," he said.

Lambert said Oliver designs all the menus and is actively involved in the business.

Lambert said fine dining is struggling around the world, mainly because of perceptions of value.

Many customers were instead seeking out the mid-market and a more casual style of dining.

Oliver is expected to visit the Sydney Jamie's Italian for the first time next month.

Ad Feedback

- Sunday Star Times


Special offers
Opinion poll

Will you go to CubaDupa, the Cuba St carnival?

Yes, it looks like it'll be amazing!

I'll see what the weather does

No, it's basically just another community fair

Vote Result

Featured Promotions

Sponsored Content