What are Wellingtonians buying for Christmas?

TradeMe releases most-searched gift list

Last updated 14:16 10/12/2012

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Technology and fashion appear to be common gifts for Wellingtonians, as TradeMe reveals the most searched items online.

That’s according to Trade Me, which today released its must-haves for the Christmas season according to searches on the site over the past seven days.

Coming in first as the most desired product among Wellingtonians was anything made by computer giant Apple, with iPods, iPhones and iPads in high demand – a trend that was mirrored across all of the country’s major cities.

“Apple has done a great job of appealing to a wide cross-section of people, from tweenie kids wanting iPod Touches through to hardcore tech geeks wanting the flashest iPhone money can buy,” said Paul Ford, a spokesperson for the online market place provider.

Karen Walker and Country Road clothing ranked as the second most searched item among Wellington users, with the fashion items coming in ahead of the national average where Lego, trampolines and barbeques led the charge.

Outdoor pursuits weren’t totally lost on the cafe-culture loving residents of the lower North Island either, with trampolines, Lego, barbeques and a new family pet all featuring high on the region’s search rankings.

Trade Me noted that its traffic usually picked up significantly in the run up to Christmas, with many consumers turning to the web to avoid the stress of Christmas shopping.

But it wasn’t all sunniness and light either.

The Commerce Commission today – independent of Trade Me’s release – chose to remind retailers of their responsibilities under the Fair Trading Act.

In particular it cautioned online retailers to not commit to a delivery date for goods that they couldn’t meet– a common complaint from customers over the Christmas period.

Top 10 Christmas searches in the last 7 days:


1.      iPhones/iPads/iPods

2.      Karen Walker/Country Road clothing

3.      Trampolines

4.      Lego

5.      BBQs

6.      Puppies

7.      Kittens

8.      Kayaks

9.      Scooters

10.    Playhouses


1.      iPhones/iPads/iPods

2.      Lego

3.      Trampolines

4.      BBQs

5.      Karen Walker/Country Road clothing

6.      Dogs/Puppies

7.      Kayaks

8.      Scooters

9.      Tents

10.    Outdoor furniture

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- The Dominion Post


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