Bringing Vegas to Wellington

Glitz and darkness coming to fashion week

JESSICA RAPANA
Last updated 05:00 03/04/2014
designer

SUMMER LOOKS: Sarah-Jane Abraham is set to release Surface Too Deep's Summer 2013-14 collection.

Sarah Jane Abraham
BACK IN TOWN: Local designer Sarah-Jane Abraham's swimwear designs will feature alongside some of New Zealand's biggest names in fashion at Wellington Fashion week. Her collection, Flamingo Hotel, is inspired by showbiz life in Las Vegas.

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The glitz of Las Vegas showgirls and retro darkness of mob gangsters will be brought to the catwalk as Sarah-Jane Abraham makes her first appearance at Wellington Fashion Week.

The 32-year-old designer will be showcasing her new collection, Flamingo Hotel, from the label Surface Too Deep, on April 12 as part of the third Wellington Fashion Week, which starts on Wednesday.

"I can't wait to show it on that platform to people who have been following the brand religiously for the last few years," she says.

"Part of it is being able to feed off people's excitement and see it with fresh eyes."

It is always a bit nerve-racking putting something on public display when you have put so much of yourself into it, she says. "It's kind of like organising a party and wondering if people will come."

More than a year of preparation has gone into co-ordinating the looks and styles, and pulling it all together.

Abraham says the theme allowed her to play on the razzle-dazzle world of Las Vegas – with over-the-top jewels, palm trees, and lounging with cocktails.

Swimwear leaves more room for daring textual design than regular clothing. "It allows limitless creation – you don't have to tone it down because people love it. The bolder and brighter, the better."

The textile design enthusiast has a passion for patterns with symmetry, repetition and bold colours. "There is an absolutely adorable flamingo print, which I am really excited to release.

"I love seeing patterns in nature or in life in general and being able to take those things and capture them."

Abraham will be showing at the capital's main fashion event, alongside some of New Zealand's renowned designers, including Annah Stretton, World and Trelise Cooper.

"Just seeing what they do, or talking to them about how they got to where they are, makes me a better designer."

She used to work as a high school teacher, joining Surface Too Deep about two years ago. Originally based in Wellington, she recently shifted to the Coromandel.

She will also show her collection at Sydney Fashion Week later in the month.

THE DETAILS

Wellington Fashion Week runs from April 9-13 at Shed 6, Queens Wharf.

For more information, visit wellingtonfashionweek.co.nz

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- The Dominion Post

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