Taika teams up with the ABs
Director Taika Waititi is bringing together his passions for film and rugby with a unique project called Do More.
He is calling on Kiwis to submit a 60 or 90-second video, showing how they go the extra mile in their daily lives.
Do More will be a short film to inspire the All Blacks to defend their title as they approach the 2015 World Cup.
As Waititi explains, the All Blacks do more and essentially put their lives on hold just to play a game for their country.
"The idea is we want to see how people mirror that in their own lives, or if they know people who put their own lives on hold to do more and push themselves."
The award-winning director says he played rugby for many years and will drop just about anything to watch the All Blacks.
It was this that saw the project catch his eye in the first place. "I'll be honest, the thing that attracted me the most was getting to meet some All Blacks.
"First and foremost, I am a rugby fan and I just love the All Blacks, and then after that I thought the idea is actually pretty cool."
Waititi is working alongside players including Dan Carter to promote the project, which is part of Rexona's campaign to bring support for the All Blacks to life.
He will curate the footage and stitch it together to create something Kiwis can be proud of.
"We don't know what we're gonna get - it doesn't have to be sports-based at all. I think what I'll be looking for is stuff that surprises me."
He hopes the short film will inspire people to do more in their lives. "The fact that we are here and alive and stumbling around this planet is actually a pretty special thing, and we don't have long here, so we should try and use the time we're here to do more and help others, and to you know push . . . because why not?"
He expects a lot of videos to be about others doing more, rather than the makers themselves.
"It's not a very Kiwi thing to go, 'Hey, I'm amazing,' and then do a video about yourself."
The length of the final film remains undecided and will depend on submissions, Waititi says.
"If we only get like four videos that we think are worthy then the film will be five minutes, but if we get a lot of cool stuff then it will be longer."
- Videos can be uploaded now to rexona.co.nz. All submissions must be made by March 2015.
The Dominion Post