Animal lovers and their furry friends have an excuse to eat cake for a worthy cause today, thanks to SPCA Cupcake Day.
The annual event encourages Kiwis to bake, sell and eat cupcakes to raise money for the SPCA and help them prevent animal cruelty.
But this year, the Hound Lounge in Miramar is going a bit further. It will be selling "pupcakes" as well as cupcakes, so that pups at the doggy daycare can enjoy a sweet treat too.
The dog-friendly cupcakes are a baked mixture of carrots, eggs, apple sauce, cinnamon, rolled oats and wholewheat flour.
Hound Lounge owner Michal McCracken says they may not look as pretty as ordinary cupcakes, but she is sure the dogs will not mind. "I can't think of a dog in the building who won't eat them.
"We think the SPCA does an amazing job, and this is such a fun way to do it because everybody likes eating cupcakes."
Wellington SPCA chief executive Iain Torrance says people have shown fantastic initiative to raise money this year.
"And what better excuse to eat cupcakes on a Monday than this."
The organisation hopes to surpass the $30,000 that was raised last year.
"As a charity, we rely on the support of the community to fund us. It costs $4 million a year to do what we do."
SPCA supporters can organise a workplace morning tea or pick up a cupcake on their way to work.
A pop-up market stall will open outside Farmers in Lambton Quay from 7am until 2pm, unless the cupcakes sell out earlier.
Broadcaster Mark Sainsbury, who volunteers for the SPCA, will be at the stall from 11am until 1pm.
Various Wellington businesses are behind the cause and are supplying cupcakes, including Cafe Polo, Fidel's, Sweet Bakery & Cakery and The Chocolate Cake Company.
Wellington City Council employees are competing in a "Cupcake Idol", where they will enter cakes and sell them to raise money.
- The Dominion Post