The newsroom: The naked truth

Last updated 11:52 07/05/2012


We often get asked about the decisions we make - why did you cover x, not cover y, or cover z in that way?

We want to make it easier to ask and answer those questions. That is why we have launched this blog: The Inside Story.

For generations, newspapers have acted like the little boy in the crowd who pointed at the emperor and exclaimed: "He's got no clothes." He famously revealed a dirty truth everyone else was complicit in ignoring.

We work hard to also expose truths others would conveniently overlook, or worse, suppress. We also entertain people along the way, because we know strong communities must celebrate goodness.

This work is a privilege, but we know it's no longer an exclusive privilege because today, everyone is a publisher.

And it is we in the mainstream media who are left with no clothes. The secrets of our trade are secrets no more and the community is not afraid to say it.

Source material such as official documents, council agendas and public records are more accessible than ever before and breaking news can be published by anyone on the street with a phone.

And while we have a newsroom of trained journalists and decades of experience to draw on, the complex process of putting out a newspaper means it can be scooped by anyone who breaks news as soon as it happens via Twitter, Facebook or other social networks.

The work we publish is reacted to, and sometimes challenged, as soon as we publish; and stories move faster than we can put out print editions.

Worldwide, many newspapers have failed to respond to this new pace expected by our readers. They have failed and folded.

We have chosen to evolve. Our content is published as fast as we produce it on, and our other digital platforms. We communicate with our readers more than ever before via social media (Facebook, Twitter, Google+), our website, and of course our newspaper.

But we want go further. We want to invite you to understand every aspect of our newsgathering and publishing process.

This regular blog will be used to discuss the challenges and success as our newsroom continues to evolve in a shifting media landscape.

We will also be introducing you to our reporters, photographers, editors and critics to let you ask questions and suggest stories.

We know you expect the same naked truth from us, that we expect from others.

What questions do you have about the way we bring you news and information? What do you want to know about our newsroom?

Meet our editorial team

Post a comment
Thomas Morgan   #1   12:00 pm May 07 2012


Some of your links are not working as above. If you want to open up the office then I can possibly help...


Thomas Morgan.

Thanks, Thomas - we've sorted the rogue code - should be good now. Cheers, Joanna Norris

Adrian   #2   12:07 pm May 07 2012

Often your articles are suggestive by way of displaying only part of the information. Is there nobody in the editing process that decides an article is too biased?

frank   #3   12:33 pm May 07 2012

get a decent reviewer with some street cred. simon sweetman is a joke and has been for many years. if only you and he realised that.

kiwikevNZ   #4   01:03 pm May 07 2012

the media just seems to run the govt line instead of questioning it, for example we've had 3-4 years of Austerity measures why arnt the media questioning why nothing is any different, the govt has cut everything it can, whats changed?. no media in NZ is holding the govt's to account they just seem to copy and paste the press release and thats the news, the minister said it so it must be true. media needs to start asking some hard questions of govt's.

Owen   #5   01:07 pm May 07 2012

Do you guys seriously not have a tech editor on staff? You do realize that if you curated that section properly, it could have a huge opportunity for you, right?

Hi Owen,

Thanks for your comment. We do have two tech writers Tom Pullar-Strecker and Claire Rogers. They are part of our business team. Their profiles will be published as part of this blog next week. Cheers, Joanna

Phoebe1   #6   01:16 pm May 07 2012

I have previously noted that bits of info thrown together to form a 'story' annoys me greatly. I have read only one story recently that was factually correct and very informative. And it was in the Herald over the weekend. As soon as I read it I thought to myself ' that is how stories should be. They have ten times the impact that quick turnover does.

Attention getting stories are pointless and dumb down readers to a point that they will believe anything you say.

Media has a responsibility to the readership. A example of bad media is the story about the mining company operating in Taranaki. Full of untruth! If someone took the time to check the facts the outcome would have been different. Not a reporter you want on your staff and did not come from you, but....

Well you did ask. "We know you expect the same naked truth from us, that we expect from others." If only it is the Truth.

Rick   #7   01:17 pm May 07 2012

Agree with Frank. Simon Sweetman needs to go. I'll do it. Plus, can I have a "Grind my gears" section?

Phoebe1   #8   01:28 pm May 07 2012

This story

Thanks for posting this Phoebe1. This is not on, it is on the Taranaki Daily News' site. Cheers, Joanna Norris, editor

JR Murphy   #9   01:34 pm May 07 2012

I find many of your news items biased and ill informed. It is blaringly obvious by your headlines when you support a cause.

Kate   #10   01:51 pm May 07 2012

Simon Sweetman is the best thing about Stuff. So much better than those lame sycophants who sound like hysterical fans. People like Frank just want reviews that validate their sad opinions. BORING!

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