Letter: New Zealand, brought to you by...
It's clear our economic situation is dire.
We need to earn big money - and soon.
What about flogging off the naming rights to some of our internationally-known tourist attractions? We'd make billions.
Just think of it - the Toyota Alps; the Microsoft Sounds; the Facebook Caves. And think how much the guys at Viagra would pay for a brand association with the Pohutu geyser.
Let's do it.
The Dominion Post