Sponsored content by
Wellington Fashion Week first in line
An insider's guide to Wellington Fashion WeekCAROLYN ENTING
Wellington has a new event to put it back on the fashion map. Welcome to Wellington Fashion Week - April 18 to 22. Here's the lowdown from Carolyn Enting.
SPRING-SUMMER 2012-13 PREVIEW
Wellington Fashion Week is pre-empting Australian Fashion Week by becoming the first off the block in the southern hemisphere to preview designers' spring-summer collections for 2012-13. This is usually a privilege reserved for the fashion press and buyers.
NEW KID ON THE BLOCK
Kelsey Genna will make its debut at Wellington Fashion Week. The hot new label is designed by new thing, 20-year-old Kelsey Thompson, who has spent the past 12 months establishing her brand since graduating from Whanganui UCOL with a Bachelor in Fashion. All her pieces are made in Wellington and styles are limited to editions of 10. The label is online at kelseygenna.com. Since launching, most of her customers are based overseas. "Wellington Fashion Week should be a good way to get a little local exposure," Thompson says.
Other emerging designer labels showing at WFW include Philippa & Alice and Julian Danger.
FREE AND FABULOUS
Nicola Screen, former designer of label Oyl, has designed a range exclusively for goodness. The new label will be unveiled for the first time at Wellington Fashion Week, with two runway shows to be held in the Foxglove Ballroom, Queens Wharf, on April 22 at noon and 12.45pm. Tickets to the show are free but must be collected before from goodness store or by emailing email@example.com. Tickets are limited to four per person.
Group Show A - Moochi, Taylor, Lucy Mcintosh, Mardle, Ashley Fogel, Hermione Flynn, Trelise Cooper And Nouveau - April 19. Group Show B - Starfish, Robyn Mathieson, Storm, Kelsey Genna, Philippa & Alice, Neverblack and Silence Was - April 20. Couture Bridal Show - Sophie Voon, Corina Show, Liz Mitchell, Robyn Cliffe, John Zimmerman, Alison Blain, Caroline Restall and La Shika - April 20. Wellington Young Designer Awards - April 21. Closing Party - April 22. All ticketed events are being held in the Grand Hall, Massey University, in Buckle St. Tickets from iticket.co.nz.
This is when designers control the invitation list. If you want to attend, you will need to schmooze these designers directly: Ruby - April 18. Julian Danger - April 19.
It is a little confusing as most designers at Wellington Fashion Week will be showing their spring summer collections for 12/13 but instead Trelise Cooper will be showing her in-season winter 2012 collection as shown on the catwalk at New Zealand Fashion Week. The great news is that what you see on the catwalk from Trelise Cooper you can buy now. Cooper is part of Group Show A on April 19. Other designers also showing winter at Wellington Fashion Week are Taylor, Moochi and Storm.
CALLING BUDDING PHOTOGRAPHERS
The Wellington Fashion Week Photographers Exposed Competition is open to everyone and designed to engage promising up-and-coming photographers across Wellington. Entrants will be challenged to capture the perfect high-fashion shot along Lambton Quay, during the buzz of the opening day on April 18. Participants will be given two hours to hit the street, model in tow, with the directive of creating a shot that defines Wellington fashion and who we are as a creative cultural entity. To enter send your contact details to: firstname.lastname@example.org, along with a recent shot that depicts you as a photographer. A maximum of 30 photographers will be chosen for the challenge on the day.
WHO'S SHOWING AND WHAT:
Ashley Fogel Spring/Summer; Hermione Flynn S/S; Julian Danger S/S; Kelsey Genna S/S; Lucy McIntosh S/S; Mardle S/S; Moochi Autumn/Winter; Neverblack S/S; Nicola Screen for Goodness S/S; Nouveau S/S; Philippa & Alice S/S; Robyn Mathieson S/S; Ruby A/W; Silence Was S/S; Starfish S/S; Storm A/W; Taylor A/W; Trelise Cooper A/W.
When was the last time you biked to work?Related story: On yer bike - more opt for two wheels