Wellingtonians are more likely than some other New Zealanders to think the Hobbit will be a major success, although hardly anyone in the country expects the movie to flop.
A UMR Research poll released today showed that in general, people thought the Hobbit would be a success, although only 18 per cent of those surveyed had been following the build-up closely.
The low interest levels in the movie ranks the Hobbit at 108th place out of the 112 news stories UMR has tracked interest in this year and 871st out of 896 stories tracked since 2003.
Despite the apparent lack of interest, optimism is high, with only one per cent of those surveyed saying the Hobbit would flop at the box office.
Those who were particularly optimistic were Wellingtonians, those aged between 30 and 44 years and those with incomes between $30,000 and $50,000. About 70 per cent of these groups expected the movie to be a major success.
The survey showed 84 per cent of New Zealanders expected it would be a success, about 64 per cent of those thought it would be a major success, while 15 per cent were sitting on the fence.
Those over 60 years old, those in Christchurch and those who earn under $30k were less optimistic.
The survey of 750 New Zealanders aged over 18 was conducted between November 22 and 26. There is a margin of error of 3.6 per cent.
- The Dominion Post
What do you make of New World's Little Shop toys?Related story: Shopping giveaway 'harming children'