A big push to clean up New Zealand's rubbish-strewn coastline begins next week with the first of a series of events designed to return beaches to their natural state.
Love Your Coast cleanups will take place from Christchurch to Auckland as part of a new collaborative approach to tidying up New Zealand's beaches.
Individuals, schools, companies and community organisations will take part in the cleanups and they will be encouraged to continue to take ownership of their beaches.
"The idea behind Love Your Coast is that a simple activity such as picking up rubbish from the coast, when done on a large scale, will foster ongoing coastline protection in our communities.
"This new movement aims to both inspire and empower newcomers to love their own coast ... " said Sustainable Coastlines co-founder Sam Judd, who is helping to co-ordinate the Love Your Coast movement.
"We are aware that there are hundreds of small groups, and thousands of individuals across the country, who care for their local beaches.
"We also know these people want to make a difference, but sometimes despair at the magnitude of the task in front of them. Critical mass is important."
Several organisations including Te Wai Pounamu Foundation, Keep New Zealand Beautiful, the Sir Peter Blake Trust, the Corrections Department and Forest & Bird are taking part.
The first Love Your Coast cleanup in Wellington is on Tuesday.
- The Dominion Post
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