She has met royalty dressed in suits designed by Alexander McQueen, so when Kate Winslet opted for a pair of $25 sunglasses from a Masterton chain store, the fashionistas were less than complimentary.
Online commenters were dismissive after the Oscar-winning actress dropped into Pagani in Masterton on Sunday afternoon, buying two $50 dresses, $24.99 aviators, and a short-sleeve blazer for $54.99.
Pagani national retail manager Julia Forbes said she was happy that "our clothing ranges appeal to Kate's eye for designer flair".
But yesterday's reactions on The Dominion Post website were less than flattering towards the cheap and cheerful store.
"Shops at Pagani = huge bogan" wrote one and another said: "Get this girl a stylist."
That sentiment was backed up by fashion stylist Angela Stone, who suggested Winslet might have been searching for a "throwaway wardrobe", or shopping to fit in with the locals.
But for those more willing to splash the cash, Helen Tickner, member services manager at Destination Wairarapa, said the region had much to offer.
For starters, "if shopping is your thing", celebrities could browse at several high-end shops in Masterton and especially Greytown. They could indulge their taste buds at a range of top vineyards, with Poppies in Martinborough the "new, bright and beautiful" spot for wine-tasting and relaxed dining, she said.
And you couldn't go past luxury lodge Wharekauhau Country Estate for A-grade accommodation.
"That's our rock and roll place to stay, isn't it? If we're talking A-listers, then they really couldn't stay anywhere else."
A little ironic, perhaps, as Winslet is now Mrs Rocknroll, having married businessman Ned Rocknroll (born Abel Smith), who works for uncle Sir Richard Branson's Virgin Galactic space travel company as "head of marketing promotion and astronaut experience".
Wharekauhau manager Richard Rooney said celebrities occasionally preferred to have the entire lodge to themselves, which they could do for about $30,000 plus GST a night.
Asked whether Winslet had ever stayed the night, Mr Rooney said privacy was the other thing celebrity guests received with their stay.
"At the end of the day, confidentiality is priceless."
But Pagani's cheaper.
A CELEBRITY DAY OUT
Clothes: For fashion designed in Wairarapa, celebs can stop in at Greytown's HALL. Owned by designer Lorraine Hall, the shop offers high-end merino products, with prices ranging from $45 for a scarf, up to $300 for a jacket.
Footwear: Saunders Shoes in Masterton specialise in imported European shoes and boots, pictured right. The summer range includes top-of-the-line Peter Kaiser suede shoes, which would set you back $319.90, while winter boots reaching up to $600 a pair.
Gifts: For the film star with everything, Hedley's Books in Masterton, below, has limited edition signed copies of Eric Clapton's Six-String Stories, a hand-bound book detailing the history of the guitar giant's instruments. Limited to just 2000 copies internationally, Hedley's has 100 of them for about $1000 each.
Lunch: Fresh, uncomplicated food and intimate wine tasting at Poppies in Martinborough could suit the jaded celeb on a hot summer day. Tasting platters of seasonal food to complement the wines cost $44 including bread, while wines made in the surrounding vineyard range from $30-$48.
Activity: A flight over Wairarapa in a vintage plane would offer fantastic views for the A-lister who has seen it all. A range of World War I and World War II craft are based at Masterton's Hood Aerodrome (many owned by Sir Peter Jackson), with a 20-minute flight likely to set you back about $200.
Dinner: Tirohana Estate, Martinborough, above. For $59 a head, visitors can enjoy three courses at the Martinborough vineyard, perhaps choosing the salmon fishcakes, pork tenderloin and a spiced pumpkin bread and butter pudding. Match the meal with a 2005 Tirohana "Grand Master Platinum" pinot noir for $195.
Accommodation: Wharekauhau Country Estate. For $30,000 a night, a celebrity could hire the entire lodge. Standard prices for cottage suites are $995 plus GST per person.
- The Dominion Post
What do you make of the proposed conference centre/hotel for Wellington?Related story: Convention centre to get OK