Wellingtonians tend to flee the region for their holidays, especially compared to home-loving Cantabrians, new research has found.
A study by research company Roy Morgan showed people from Canterbury were more than three times more likely to holiday in their home region than Aucklanders or Wellingtonians.
Canterbury was also a more popular destination among Aucklanders than Auckland, and more popular among Wellingtonians than Wellington itself.
Roy Morgan Research NZ general manager Pip Elliott said other popular destinations for Wellingtonians included Taupo, Auckland and Hawke's Bay.
Wellington was defined as the greater region, including the Wairarapa.
However it still offered a smaller playground than Canterbury, Ms Elliot said.
''Holiday-making Cantabrians clearly benefit from the proximity of diverse options: from the thermal spas at Hanmer Springs to the idyllic villages on Banks Peninsula, whale-watching in Kaikoura, to skiing Mt Hutt and tramping by Mt Cook,'' she said.
''The rebuilding of Christchurch has also sparked a renewed interest in the city, with Lonely Planet recently listing it as one of the Top 10 cities to visit in 2013.''
The study looked at 6352 people aged 14 and over, who had taken a long trip in the past 12 months.
Last year, 23.5 per cent of Cantabrians holidayed for three nights or more in Christchurch or elsewhere in Canterbury.
By contrast 6.8 per cent of Aucklanders and 6.5 per cent of Wellingtonians (6.5%) who spent 3+ nights away in their home regions.
- The Dominion Post
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