Finally, Wellington gets the sign

06:49, Jul 27 2012
Wellington Sign
Work begins on the Wellington sign beside the Miramar Cutting today.
Wellington Sign
The 'W' is moved into place.
Wellington Sign
The Wellington sign takes shape.
Wellington Sign
The Wellington sign takes shape.

Wellington Airport is finally erecting its ''Wellington Blown Away'' sign today, after work was delayed by the city's infamous wind and rain. 

The ''blown away'' sign is a homage to the capital's blustery conditions and won 18,862 of 33,027 public votes in a binding poll run by dompost.co.nz last year.

The airport had first announced plans to build a Wellywood sign in March 2010 as a way to promote Wellington's film industry to visitors flying in and out of the city.

Wellington sign
Work begins on the Wellington sign beside the Miramar Cutting today.

This idea was met with intense backlash and slammed by many who thought it unoriginal.

The airport backed down and an independent panel was set up to help choose an alternative. The panel partnered with The Dominion Post to run a binding public competition and poll through dompost.co.nz. Wellington Blown Away emerged as the winner.

It is expected to be up completely by the end of today with work on the first letter beginning at 10am.

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wellington sign
An artist's impression of the Wellington Blown Away sign.

The new $80,000 sign, paid for from Wellington Airport's budget, would meet resource consent conditions, including not being lit up at night.

It was designed by Matt Sellars and Raymond McKay in the Auckland office of advertising agency Saatchi & Saatchi.

The airport had erected a temporary All Blacks sign while a final decision was being made but that had now been sold, with proceeds  going to the Mary Potter Hospice.

That sign sold for just over $2000 with the airport matching the bid.

Full coverage of the Wellywood or What debate

Sign gets bombed in spoof video

Contact Shabnam Dastgheib
Email: shabnam.dastgheib@dompost.co.nz
Twitter: @shab_d

The Dominion Post