Georgie Pie available in Wellington

Last updated 15:08 21/10/2013
Georgie Pie

Pie Pie heaven: Chris Boon and Scott Horton enjoy a classic Georgie Pie steak mince and cheese pie.

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Hutt Valley

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It is as Kiwi as hokey pokey ice-cream and Lemon and Paeroa, and from tomorrow you can once again enjoy Georgie Pie in Lower Hutt.

The iconic steak mince 'n' cheese pie last seen in the 1990s is being sold at Lower Hutt and Petone McDonald's stores from tomorrow.

And by mid-November, every Wellington McDonald's store will be selling Georgie Pie.

Lower Hutt McDonald's was used as a training base last week and franchisee Scott Horton was confident Georgie Pie will be a hit.

He has strong childhood memories of eating Georgie Pie as a youngster in Auckland.

Last week, he was keen to sample the latest version and he said it "absolutely" tasted just like he remembered.

Initially, McDonald's is only selling the mince and cheese pie but he predicts it will only be a matter of time before all the old favourites are back.

"I am sure that if people love and enjoy the pies, they will extend the range."

Petone franchisee Chris Boon says that when he lived in Dunedin the pies were always a big hit with the students.

The recipe is the same as the original (the only difference is that MSG has been removed) and he says a lot of effort has gone into making sure the pie is an exact replica.

Georgie Pie was the first New Zealand fast food franchise and is highly regarded by New Zealanders, he said.

"We are being very careful to protect the integrity of the pies. That is why we are using the same recipe."

Mr Boon's two McDonald's, in Upper Hutt and Silverstream, will have the pie in about three weeks.

Enthusiastic responses to a trial return of the pie in Auckland and Hamilton in May saw some hungry customers travelling from across the country for a bite.

Sales from the trial exceeded expectations by more than 50 per cent, McDonald's managing director Patrick Wilson said.

"It's been great to see customers who are familiar with the brand, and those who never had the opportunity to try Georgie Pie before, enjoy the product.

"It's been a hugely complex project and it's very exciting to be able to confirm we're now going full steam ahead."

The company intends all its stores - barring those too small for an extra oven-- to supply the pie by mid-2014.

There are no plans to open stand-alone pie stores.McDonald's bought Georgie Pie's trademarks and intellectual property in 1996, after most of the latter company's restaurants closed.

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- Hutt News


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