The Proud Porirua Brothers will be front and centre in the lead- up to White Ribbon Day next week.
The group of six like- minded men are using their public profiles in the city to educate and advocate against violence in the home. White Ribbon Day is a chance to hammer home the message.
"We started a few years ago, we're all from different organisations but have been part of Porirua for a long time," says spokesman and Cannons Creek Neighbourhood Policing Team member Mat Samuela.
"We're just ordinary guys who want to stand up and say something against family violence, which has always been an issue here."
Mr Samuela says they know how Porirua people tick - they were young kids going through similar troubles once, too.
He points to Porirua Vikings Rugby League Club, where members used to be known for their hard hits, on and off the field, but now win awards for their community work.
That turnaround is what the Proud Porirua Brothers want to achieve, by talking to schools, sports clubs and other local organisations.
"Coming from the police side of things, I talk last when we do our presentation, because I'm no- nonsense and have the stats about family violence.
"Overall, it's about getting a positive message across, getting people to talk about this and planting the seeds to make things better."
The Brothers hold barbecues around eastern Porirua regularly and will host a breakfast for up to 100 men next week at Maraeroa Marae.
November 25 is White Ribbon Day. Locally events begin on Monday with a welcome to the White Ribbon Bike Riders. A new mural will be painted alongside Porirua Police station, there is a men's breakfast at Maraeroa Marae on Tuesday, and the Strong Pacific Families Parade on Saturday, November 24.
It begins at Waitangirua Mall at 8am and heads to the Arena.
- Kapi-Mana News