About 12,000 Wellington primary schoolchildren will be given free milk every morning as part of Fonterra's Milk For Schools programme - but not until later this year.
Sixty-four Wellington primary schools have signed up so far and 624 nationwide.
Fonterra Group spokeswoman Carly Robinson said while it was very early days it was great to see a fast response.
"Within minutes of the news spreading, our team started receiving expressions of interest from schools and we've even had a number flow in over the Christmas break," she said.
Ms Robinson said milk was an important building block for good nutrition. "We want Kiwis to grow up drinking milk because it's good for them."
The programme will roll out region by region, beginning with Southland towards the end of term one. Wellington is scheduled for late in 2013.
By the end of term one, 2014, all schools that want to take part in the programme will be able to have access to milk every school day.
As well as free delivery of the milk, the schools will be given free fridges and recycling kits.
- The Wellingtonian