First Kiwi to win LA honour

Global Sensation: Local singer Anita Prime in the music video for her song La La La. It was awarded best music video at the LA Music Awards.
CINDI BELL
Global Sensation: Local singer Anita Prime in the music video for her song La La La. It was awarded best music video at the LA Music Awards.

A year of firsts for Upper Hutt singer and songwriter Anita Prime has been capped off with her becoming the first New Zealander to win a Los Angeles Music Award.

Ms Prime's song La La La won the award for best music video at the red carpet awards ceremony last month.

She was also nominated for International Artist of the Year.

Ms Prime says she enjoyed the whole experience of the Los Angeles Music Awards ceremony.

"It was cool. It was my first one ever. It is such a big deal for anyone to walk on the red carpet over there. The lady was like guarding the carpet, so that not just anyone walked down there.

"It's just a buzz. I mean, I'm the only New Zealander who has ever been nominated or ever won something at the LA music awards."

This year has brought success for Anita in other areas as well.

Her song Complicated is currently number 41 on the United States Billboard Top 50 Dance Charts and has previously peaked at number 33.

Ms Prime says the dance music chart features singers such as Rihanna, LMFAO and Beyonce, so getting into the top 40 is a big deal.

In March she became the first New Zealander since Split Enz to sing on Canada AM, a television show on the CTV network in Canada which has about 2.5 million viewers per day.

"It's huge. They only have people like Adele, people who are really established."

In January she became the first person in 30 years to sing at the Carlton Hotel Cote d'Azur in Cannes, France during the MIDEM Music Festival.

She also performed twice at the London City Music Festival and to a packed house at the DJ Times Convention, Atlantic City.

Ms Prime says the success is her reward for having faith in her abilities.

"You really need faith in what you do because there are always ups and downs, there's always mountains and valleys. So you have to be strong enough to say 'I can actually do this'."

Her music producer is multi- Grammy nominee Ron Thaler who has worked with Alicia Keys and Sarah McLachlan.

He says Ms Prime's success during the year would have contributed to her winning the award.

"I don't know how long it has been since a Kiwi has been in the Top 40 on any Billboard chart of any kind in the US.

"You know, for me that's the pinnacle and I would say one of the fuelling factors for why she won the award."

Despite her success overseas Ms Prime says she has no desire to move away from her roots.

"I love New Zealand. As exciting as it is when I am over there, being up on stage and doing my thing, it is great to get home."

Upper Hutt Leader