Known for its pinot noir, Martinborough will instead be brewing up a different type of tipple as part of a new beer festival.
Beers from more than 12 breweries around the region will be showcased in Martinborough at the inaugural Greater Wellington BrewDay on April 6.
Event organiser Karen Aitken said along with the well known breweries such as Tuatara, Garage Project, Parrot Dog, Yeastie Boys and Peak Brewery, many new breweries were set to showcase their wares.
"A lot of beers, not previously released before, will enjoy their first outing at BrewDay and that's really exciting," she said.
Ms Aitken said the idea for the BrewDay came about because of region's growing reputation as the craft beer capital of New Zealand.
"Wellington and the surrounding areas of Wairarapa and Kapiti are fast becoming known for their craft beer," she says.
Garage Project co-founder and brewer Pete Gillespie said he was excited to be taking the label's beers to Martinborough.
"The Martinborough wineries were pioneers in helping educate people to better appreciate wine and, with the return of brewing, to Wellington we see the same thing happening now with beer," he said.
"All over the world people are discovering a greater appreciation for beers made with care and attention that are fuller in flavour and generally more fun than the bland mass produced offerings.
"The beers being produced locally are really starting to carve a strong reputation internationally."
Garage Project started a small brewing operation in Aro Valley in 2011, producing 24 different beers in 24 weeks. Now their beers are being distributed in Australia, where they picked up the Hop Products Australia Trophy for Best Speciality at the Australian International Beer Awards last year.
Mr Gillespie said Garage Project would come to BrewDay with a selection of new beers that hopefully challenged perceived notions of what beer can be.
Other brewers and distillers that will showcase their products include Parrot Dog, Fork and Brewer, Blackdog Brewery, Yeastie Boys, Funk Estate, Kereru Brewing (Wellington); Tuatara, Longbeach (Kapiti), Martinborough Brewery, 50 Knots, Regent 58 and Peak Brewery (Wairarapa).
In addition Wairarapa-based Crooked Cider, ZUMWOHL, a German-style Schnapps made in New Zealand and Hardie Boys Ginger Beer will also be at BrewDay.
Tickets are available through www.ticketdirect.co.nz. Information can be found on www.brewday.co.nz.
The Greater Wellington Brew Day: April 6, 11.30am till 6pm; 61 Kitchener St, Martinborough; Tickets: $40 + Booking fee and charges & $25 + booking fee and charges for a sober driver's ticket.
- Wairarapa News