Key laughs off attack ad

Just 'a bit of humour' - Clark

Last updated 13:55 21/10/2008
GOING NEGATIVE: A screenshot from a Labour Party ad targetting John Key.

Relevant offers

Politics

Prime Minister John Key wins hearts if not minds Debate heats up on national rates rebate Government may take control of 111 calls Ethnic rights advice stuns communities Call to share information on vulnerable children Brownlee admits 'clown' comment went too far Halt oil exploration, Govt urged $1m jump in MPs' travel at election time Quakes blow Wellington's benchmark One News investigated in police probe

National leader John Key has laughed off a cutting new advertising campaign launched by Labour in the final weeks of the election campaign.

Labour's new ads target Mr Key over his changing positions on KiwiSaver and uses unflattering pictures of him to illustrate a "story of two National Party guys" - John and John.

They then go on to highlight contradictory statements by the National leader about the merits of KiwiSaver and conclude:

"Can you really trust John or John in the tough times ahead?"

The campaign appears to steer New Zealand political advertising closer toward the "negative" campaigns seen in contests like the American presidential election.

National was moving in that direction in 2005 with its "spendathon" ads targeting Helen Clark and Michael Cullen.

Prime Minister Helen Clark said the ads added "a bit of humour into the campaign".

"I think they're very humorous in commenting on flip-flips. ... I think people will see the funny side of them. After all, it's all the National Party's own words [but] they don't say the same thing to the range of audiences."

Mr Key said today he had not seen the ads but his sister had and texted him about them last night. He expected more of them in the weeks ahead.

"If you can't laugh at yourself in politics you're in completely the wrong job."

Click play to watch the Labour Party ad attacking National leader John Key.

Ad Feedback

- © Fairfax NZ News

154 comments
beth s.   #154   05:26 pm Jan 28 2009

i think the question is... not can we trust national in the hard times ahead but can we really trust labour. who has not saved for thee hard times ahead, who led us into 10 years of deficits, who promised tax cut every election and only gave them on the fourth, to proberly say actually we can't afford this after all next year. labour.lets not remind anyone who felt the need for airbrushed pictures

helen   #153   05:26 pm Jan 28 2009

go labour!!!!! helen is hot

Jayne   #152   05:26 pm Jan 28 2009

Can you trust the woman in the picture? Who is that woman as it sure is not Helen Clark!!!! Signs of despiration are showing, Helen must be all for america, with her take in their dirty politics

Bill   #151   05:26 pm Jan 28 2009

Darrell: You sir, are the one who needs to get his head out of the sand. When I stated that 'John Key will say whatever he needs to in order to win' ... I was also deliberate in stating that 'politicians will promise the earth' Now, last time I looked, Helen Clark is a politician is she not? The point I make is that it's almost an unspoken political convention over many years for the leaders of BOTH major parties to do what they can to win in election year. I accept that as part of the game. However, what I am not willing to accept, for now, is that Key is some sort of deeply-principled politician who has fought hard for his convictions since becoming a National guy. Again, too many flip-flops for me to buy into that one.

Remember, Key was in lockstep with Brash when it came to the platform National built its 2005 campaign upon ... (Kiwi not Iwi/one law for all etc) ... till the party's political minders finally woke up to the fact that MMP is actually about making friends, not alienating them.

When National finally woke up to the realisation that they had to ditch their right-wing conservatism under Brash for the sake of a more centrist approach, they then understood that they needed to give Don the flick so that Key could be installed as the travelling salesman who could sell these new methods. That's why I stand by my suggestion that Key is simply a product of his political minders, rather than a person who actually takes a stand on issues because he believes them.

I give credit to Key and National's advisers more than anything.

Jen   #150   05:26 pm Jan 28 2009

A country that relies so heavily on export is greatly affected by the state of the international economy. Labour has saved through the good times to help ride out the bad times- economists always knew this recession was coming. Our economy could never sustain the growth of the past few years- things had to slow down at some point. I maintain that the country would be in a far worse state if we had of been National led for the past 9 years. I don't love Labour, but I do believe the are the far lesser of the 2 evils.

Bill   #149   05:26 pm Jan 28 2009

Michael: Well done, Captain Obvious - my question still stands. Ordinarily, I may have commended you on your quick-witted retort, but as you no doubt realise, rhetorical questions should stand alone for one to contemplate, rather than to evoke a response. That said, your own question in reply simply leads me to ponder where you have been for the last three terms and/or nine years? This Prime Minister wasn't returned to office (twice) by accident! I'd suggest that three consecutive terms for Labour and Helen Clark - given our MMP environment - speaks for itself.

d   #148   05:26 pm Jan 28 2009

"Our economy is bad, (the entire worlds economy is bad- not just NZ!) but no where near as bad as it would be if we were under a National government!"

"NZ always always goes down the drain when..."

Jen, our economy tanking has not come overnight and had already started before the financial crisis of the last couple of months. This has been in the works for years, and we cannot blame anyone else or any country other than ours. Nine years of Labour government and we find ourselves in a recession. No, there is no excuse for that.

Adrian   #147   05:26 pm Jan 28 2009

Mine played perfectly. You should contact your ISP, or upgrade your connection.

Adrian   #146   05:26 pm Jan 28 2009

Idiots. The student allowance isn't a bribe. It's not being implemented until 2011. It's as much a bribe to students as the plunket policies are to elderly people with no children. Think about it. You can use your brains, right?

john   #145   05:26 pm Jan 28 2009

how about two pictures of Helen? one with and one without photoshop!


Show 95-144 of 154 comments
Special offers
Opinion poll

Should bicycle helmets be mandatory?

Yes- They save lives and prevent injury

Yes- But only for children

No - It is a personal choice

I don’t care

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content