Spending big on elections is no guaranteed way of getting elected, unless of course you spend the most.
Lyn Patterson not only topped the votes for the Masterton mayoralty but also bolted home the clear winner in money shelled out over the campaign.
The Electoral Act requires all candidates to declare their donations and expenses.
Running under the slogan "The Change We Need" Mrs Patterson's campaign cost about $9000. She collected 3263 votes which, when divided by her total spend, works out at $2.75 per vote.
Garry Daniell's failed mayoral campaign cost $5700 returning him 2769 votes at $2.05 per vote.
The former mayor also stood, unsuccessfully, for Lands Trust Masterton.
Gary Caffell, who ran for both mayor and council, spent $3200 on his campaign gathering 2320 votes, which is $0.73 per vote.
Mr Caffell won a second term on council polling third highest in the Urban Ward.
Another big spender, Shaun McGillicuddy, pumped about $4400 into his unsuccessful tilt at council. Neither Brent Goodwin nor Mark Harris, both elected, spent any money.
Meanwhile, the contest for seats around the table at the Masterton Licensing Trust showed that candidates were willing to part with plenty of cash in a bid to get elected. Newly elected trustee Lucy Cruickshank invested $4300 in her campaign, nearly twice as much as fellow new trustee Mena Antonio.
On the other side of the ledger, outspoken Masterton Licensing Trust critic Craig Roberts spent the second highest amount ($3200), only to poll last.
In Carterton, new deputy mayor John Booth was the biggest spender with $2200, ahead of Rob Harris ($2000) who was unsuccessful.
In South Wairarapa Colin Olds was the candidate with the deepest pockets.
His seat on the Featherston Ward cost $1000.
- Wairarapa News
Would you support your local council paying the 'living wage'?Related story: Council's living wage blowout