Wellington's Karori sanctuary has drastically slashed its prices.
Zealandia marketing and sales manager Peter Laurenson announced this afternoon that the cost of an adult admission would tomorrow drop to $17.50 from $28.50, while a child admission - which covers teens up to the age of 18 - would drop to $9.
A family pass will also drop to $44 from $71.50.
The cost includes entry to both the exhibition and the sanctuary.
The new price structure is essentially a two day pass, as it allows people to return for free the next day if they haven't seen everything they want.
The cost of memberships would also decrease slightly, from $63.50 to $62 for an adult and $101 to $99 for a family.
The price cuts come in the wake of lower than forecast visitor numbers and claims the sanctuary had priced people out of visiting. Mr Laurenson said the price issue had to be addressed.
"Today we're going to do something about that. We're going to make Zealandia more affordable, more accessible."
The price cuts should make it easier for more people to come to the Karori sanctuary, he said.
"That's a pretty significant price adjustment that we believe will address that barrier."
By addressing the price, the focus could now return to the experience, he said.
"Once the price has been sorted out and hopefully people are happy with that we want to get back to the story of this place."
- © Fairfax NZ News
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