Prank 'pole' billboard appears

Last updated 10:13 01/05/2014
Pole cigarettes
Fairfax NZ

QUESTIONABLE: A billboard for "Pole Cigarettes", which has appeared on Wellington's Cobham Drive.

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Questions are being raised about the appearance of an unauthorised cigarette advertisement on a Wellington billboard that appears to be an obscene prank.

The advertisement for 'Pole' cigarettes appeared on an APN billboard outside Evans Bay Intermediate School on Cobham Dr between the ASB Sports Centre and Evans Bay Parade.

Advertising Standards Authority executive director Hilary Souter said cigarette advertising was banned under section 22 of the Smoke-Free Environments Act.

Souter said her organisation received a few queries about the billboard yesterday afternoon but had no authority to handle complaints.

Would-be complainants were advised to approach the National Tobacco Control unit at the Ministry of Health for further information about the billboard.

APN's general manager for outdoor advertising, Phil Clemas, said the billboard had been erected as a hoax.

"As far as we are aware this is just a one-off billboard in Wellington," Clemas said.

The innuendo-laden billboard carries a endorsement from the fictitious "Ministry of Smoking Pole" organisation.

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- The Dominion Post

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