Prank 'pole' billboard appears

Last updated 10:13 01/05/2014
Pole cigarettes
Fairfax NZ

QUESTIONABLE: A billboard for "Pole Cigarettes", which has appeared on Wellington's Cobham Drive.

Relevant offers

Wellington

'Mystery' Wellington couple touched by global act of kindness Basin Reserve road opponents claim 'flyover 2.0' could still happen Arahura's final sailing an emotional voyage for many passengers Maori language week march to save te reo from extinction - 150 years of news Sugary drinks and junk food blamed as kids have rotten baby teeth pulled out New home for cold, damp state house children Wellington couple from lost memory card found in 20 minutes Wellington waterfront could get $400K changing rooms for platform jumpers Search turns to NZ in international photos lost-and-found mystery Wellington taxi passenger terrified as vodka bottle thrown through window

Questions are being raised about the appearance of an unauthorised cigarette advertisement on a Wellington billboard that appears to be an obscene prank.

The advertisement for 'Pole' cigarettes appeared on an APN billboard outside Evans Bay Intermediate School on Cobham Dr between the ASB Sports Centre and Evans Bay Parade.

Advertising Standards Authority executive director Hilary Souter said cigarette advertising was banned under section 22 of the Smoke-Free Environments Act.

Souter said her organisation received a few queries about the billboard yesterday afternoon but had no authority to handle complaints.

Would-be complainants were advised to approach the National Tobacco Control unit at the Ministry of Health for further information about the billboard.

APN's general manager for outdoor advertising, Phil Clemas, said the billboard had been erected as a hoax.

"As far as we are aware this is just a one-off billboard in Wellington," Clemas said.

The innuendo-laden billboard carries a endorsement from the fictitious "Ministry of Smoking Pole" organisation.

Ad Feedback

- The Dominion Post

Comments

Special offers
Opinion poll

What should happen with the Zephyrometer?

Build a new one just like the old one

Replace it with something completely new

Leave it as it is!

Clear the space - not a good place for a sculpture

Vote Result

Related story: Wind wand's future up in the air

Featured Promotions

Sponsored Content