Revealed: the signs to battle Wellywood

18:51, Nov 06 2011
Eye of the taniwha
EYE UP: The Eye of the Taniwha.

Will Wellingtonians be blown away by the winning alternative to Wellywood?

The public vote has been counted and the sign dubbed Wellington – Blown Away is the clear winner of the first stage of voting with a whopping 46 per cent of the votes.

Designed by a team from advertising agency Saatchi & Saatchi, the sign depicts the word "Wellington", with the last few letters appearing to be whipped off the hill by the wind.

Welly sign
SIGN ON: The Wellington Blown Away sign.

Second with 21 per cent of the votes was The Eye of the Taniwha, which shows the giant eye of the mythical beast gazing across the harbour.

These two designs will now go head-to-head with the Wellywood concept in a final vote that opens on Wednesday, and closes on November 17, with voting via

More than 18,500 votes had been cast on the alternative options by late last night. Wellington's Lost Umbrellas was third with 16 per cent, while Taniwha gained 10 per cent and Te Capital 7 per cent.


An independent judging panel selected the five finalists from about 350 ideas submitted by the public. However, panel member Andy Boreham – who led the anti-Wellywood sign protest – is now labelling the process a farce.

He has accused the airport of withholding a third of all submissions, many of which he says would have called for no sign. "The current situation leaves me feeling nervous about the process and my continued involvement."

But fellow panelist Fran Wilde said he was free to see the submissions at any time. "He was involved with every single decision ... it wasn't a conspiracy."

The final result will be announced on November 19.

Related: The process