Bourbon backlash forces brewer backtrack

Last updated 07:32 18/02/2013

Relevant offers

World

Gunmen take guests hostage after car blast at Mogadishu hotel Two dead, many hurt in US shooting at Texas dance studio Brexit: Britain's EU commissioner Jonathan Hill resigns following leave vote Fast-moving 'ferocious' California wildfire kills two, destroys homes and vehicles West Virginia death toll at 23 in deadliest US flooding of 2016 Brexit: Newspaper front pages after Britain votes to leave the EU Protesters take to the streets to show support for Scotland remaining in the EU WATCH: US murder suspect tries to snatch cop's gun inside interview room Brexit: How the EU split will actually work Devotees of US motivational speaker burned after walking on hot coals

After a backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.

The company's chief operating officer said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 per cent, or 90 proof. Last week, it said it was lowering the amount to 42 per cent, or 84 proof, because of a supply shortage.

The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.

In a tweet on Sunday, the company said to its followers: "You spoke. We listened."

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content