Nearly invisible would be an accurate description of coverage of the All Blacks since they arrived in Scotland, but it hasn't had an adverse effect on ticket sales, with Murrayfield expected to sell out on Remembrance Day.
Only single seat tickets are available for a test that will be played on Sunday afternoon (Monday morning NZ time).
That's a big improvement on the last time the All Blacks visited Edinburgh: their 49-3 win in 2010 was played in front of 56,807 fans.
Tests between the two countries are few and far between, just four since 2002, but the predictability of the result and a cold night two years ago resulted in a poor turnout.
This time the famous ground is expected to reach its 67,144 capacity.
The national side is back in favour with the public after a disappointing World Cup campaign and Six Nations in 2011, and big wing Tim Visser is being touted as a superstar.
June's upset win over Australia in Newcastle and subsequent success against Fiji and Samoa has ignited some hope that they will at least compete with the All Blacks.
However, it has not stopped the local press being dominated by other sports, namely football, despite the All Blacks being in town.
There was a postage stamp-sized photo in the Daily Mail on Sunday of some players walking down Edinburgh's Golden Mile and since then nearly nothing.
The Scotsman ran a sizeable story on Ali Williams on Monday, but the Edinburgh Evening News managed two full pages of local rugby coverage without a mention of the men in black.
To be fair, the All Blacks have not done a lot of training as they recover from the long flight over, while the Scots' first public appearance was limited to 20 minutes of television and no interviews.
Coverage is expected to ramp up at the back end of the week with the naming of the two sides.
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