Kia Cee'd - as disappointing as ever

Last updated 08:00 13/10/2009

KiaWith the burgeoning success of Korean cars seemingly the world over, it's often good to know that a maker can make the odd bad decision.

Just over a year ago, I got to visit Kia's latest European factory near Bratislava, where Cee'ds are made. That's Cee'ds as in one of the best five-door hatches available anywhere. Except, they're not exactly available anywhere, because the only right-hand drive models are sold in the UK and they will NEVER, that's right never, be available in New Zealand or even Australia, never mind anywhere else outside Europe.

That's because the Zilina plant - 200km northwest of Slovakian capital city Bratislava - caters only for European demand. And it barely copes with that.

Kia made a big mistake with the Cee'd. Figuring that most of the rest of the world was like its home market and fonder of sedans than hatches, Kia worked out erroneously that demand could easily be covered from Zilina, and that the great Pacific Basin unwashed among value car aspirants would snap up the Cerato instead.

Now the Cerato's great, but it's not a Cee'd's backside in terms of chassis dynamics and choice of engines - the Cee'd's 1.6-litre diesel is a honey, for instance.

I drove the Cee'd in Slovakia at 135 to 160kmh all day, managed better than 6L/100km and revelled in its chassis.

Back then, I was assured that the Cee'd would eventually get to New Zealand.

Well it hasn't and it won't, and it irks me as I read the first reports of its first facelift that have it as a car that's even better than before, with a stop/start system to automatically turn off the engine when you’re stationary in traffic and restart when you set off again. This evidently improves the 1.6 diesel's fuel economy another 7 per cent, to better than 4.7L/100km at lower speeds than I drove the car last year.

Thank heaven we have Hyundai's separated-at-birth version of the Cee'd, the i30, which is available here, and with diesels too. I just wish that the Cee'd and its Pro-Cee'd and SW versions were here to keep the i30s honest.

There was a bar of hope that Kia's new Venga five-seater on the Cee'd platform would get here. But no, being on the Cee'd platform means it will be built at the Cee'd factory, not in Korea, where most of our affordable Kias come from - the Cerato, Picanto, Soul and Sorento.

They may spell its name in a funny fashion, with an apostrophe-"d", but the biggest mistake with the Cee'd is that Kia underestimated its potential. Australia and New Zealand clearly aren't able to make demands on their own, but I hope that next time Kia makes something as good as the Cee'd it will allow some build out of Korea so we and other hatchback rather than sedan markets can get it too.

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9 comments
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nick   #1   09:25 am Oct 13 2009

Finally an post thats actually about cars...

Louisette   #2   03:48 pm Oct 13 2009

A car review! Cool! Thanks Dave, that's what I wanted all along. More posts like this please.

AristoBoy   #3   11:33 am Oct 14 2009

Dave, beeing a keen car enthusiast, it appears nz is well deprived in the vehicle market, not just by the big brands but by Kia and Hyundai alike. For example the Hyundai genesis sports coupe (available to the North American Market) never ventured here, not only is there no vehicles close to this (the Tiburon is FF, the Genesis FR)in the market price range, but manufacturers seem to think nz has no interest in sports cars or high performance sedans, e.g. toyota MarkII Verossa, etc. Somehow the Vitz RS doesnt quite makeup for the fact the Levin BZR was not made available for the NZ market yet are amazingly popular as imports. Not to mention the Corolla RunX Z, with its up specced 2ZZGE engine, 6 Speed and higher grade interior than any locally available model in NZ. Again, imports is the only option.

Arthur   #4   03:31 pm Oct 14 2009

Should Kia care about Australasia? No, of course not. We are are microscpic market and they probably don't worry about it. We are a bit too egocentric here.

Hey wait a minute, a Dave motoring blog that didn't get around to making a point by trotting out the road toll and was about a car. Well done!

More importantly, will China market the Hummer here. Damn, they won't care either.

123   #5   07:56 am Oct 15 2009

Its obviously not cost effective to bring the Cee'd here. That means it would likely be either; too expensive, or competitively priced but with a very low margin for dealers. The market for them here in NZ would probably be smaller than Kia's worldwide press fleet of the Cee'd. NZ gets what Australia does. There is no way around that except through private importing.

And to the above comment about all of the performance cars; put simply, you are dreaming. There is no way theat companies would bring those sorts of cars in. Who buys them? Young people. Why do they buy them? Because they are affordable. In NZ young people don't buy new cars, they are only popular because they are cheap imports. You really don't understand the new car market do you?

cm   #6   03:49 pm Oct 15 2009

With the size of our market there are already far too many different cars here. Too many models drives down the demand for spares which, in turn, drives down availability and drives up prices.

Roll on generic small cars. People buying small cars really don't care that much about image etc. All you really want in this bracket is something low cost to buy and run, reliable and safe.

Anyone living in NZ does so for reasons other than having a huge selection in cars.

Jeev   #7   09:56 am Oct 17 2009

Yes, finally a car post of a motoring blog.......

Still cant believe you're on about the Cee-d, Dave. There's far more important cars we dont get here. As good as the Cee-d may be, (and I'm sure it is, judging by media reviews), NZers wont really care. If car buyers were car enthusiasts, is there any possible reason everyone buys a Corolla?? How about cars like Mazda's new "i" models, avaible in Europe. They already sell 2s and 3s here, why cant we get stop start versions of these cars? Isnt that just a mechenical upgrade (similar to having a different engine) rather than a body change which may require compliance?

Meh, looks like we'll have to get these via grey imports as well......

bosnians   #8   09:26 am Jan 26 2010

i came accross this blog when trying to find something on comparison between cee'd and pro cee'd...

i must tell you, you are a very rare negative opinion-giver...

there is not much truth in what you are saying... these are excellent cars, made for europeans, by the europeans...

well... you are not in europe :)

Christian   #9   05:05 pm Feb 12 2010

Get over it Dave and anyone else whinging about a little piece of Korean rubbish with a pathetic name not being available in NZ. Seriously can you write a blog about a decent car for once.

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