DVD review: The Lego Movie
(Roadshow Entertainment, PG)
Everything is awesome this school holiday, with the home release of The Lego Movie.
My kids couldn't wait for the arrival of this film in the cinema in April, starting a daily countdown that lasted months. So I kept very quiet about the DVD release, only mentioning it to them the day before it landed.
It was only a matter of time before the Lego Group, makers of arguably the most successful toy line in the history of history itself, came to the cinema with a full length movie. It's been releasing short films on its website and DVDs for years, mostly around licensed Lego sets like the Star Wars and The Lord of the Rings and Hobbit lines. But none of them, believe it or not, have the size and scope of The Lego Movie.
It's an animated film in the same vein as the Toy Story series that tells the tale of a average Lego mini figure Emmett, voiced by Chris Pratt, who is mistakenly named the only person who can save the world from the scheming of Lord Business (Will Ferrell).
As the story unfolds Emmett, and his friends, travel through the various Lego worlds. It's a chance for the film makers to showcase the various subsets of the colourful bricks and show how you can build just about anything with the colourful bricks. So in that sense it's a massive advert for Lego sets.
This is a film that builds and builds and builds on a child's imagination.
But just when the adult viewer starts wondering when it's going to end they get hit over the head with a serious message: a child's imagination should not be constrained by his or her parents and should be encouraged.
Marketing, perhaps, entertaining, most definitely.
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