Teenage Mutant Ninja Turtles' 9/11 promo fail

01:07, Jul 30 2014

Oh, don't act so shell-shocked - this just couldn't have been on purpose.

Paramount Pictures' marketing division in Australia made a major facepalm moment happen when its official account tweeted out a movie poster for Teenage Mutant Ninja Turtlesshowing the heroes in a half-shell jumping from an exploding skyscraper.

IMAGE: TWITTER

Pretty ordinary stuff, until you see the movie's Australian release date - Sept. 11, ahem - and remember that the film is set in New York City.

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Screencap from the 1990 film "Teenage Mutant Ninja Turtles." IMAGE: YOUTUBE

After a brief burst of online outrage, @ParamountAU quickly deleted the tweet.

"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia," Tom Roach, head of publicity at Paramount Pictures Australia told Mashable. "Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use."

This story has first appeared on Mashable.com