This kid is TV gold. Apparently.
The Wayne County Fair in the US state of Pennsylvania already has its share of attractions, from GET-R-DONE Lawnmower racing to Rosaire's Royal Racing Pigs.
Now it also has its own viral superstar in the boy who has become known as the "apparently kid".
He's cute, wise beyond his years, and uses awkward words, all the right ingredients for internet stardom and US breakfast TV.
Five-year-old Noah Ritter from Wilkes Barre, Pennsylvania, was enjoying the county fair when a news crew from local TV station WNEP decided to ask his opinion about the attractions.
Grabbing the microphone from reporter Sofia Ojeda, Noah took over the package.
He delivered an unflinching piece to camera, straight down the barrel.
Noah surveys the scene like a seasoned county fair correspondent Photo: WNEP TV
"It was great, and apparently I've never been on live television before, apparently I don't watch the news," he said
"I'm a kid and grandpa just gives me the remote after we watch the Powerball," Noah added.
Noah's segue was cut off by the reporter. She wanted him to return to his opinions on the attractions.
Noah, unfazed, surveyed the scene like a seasoned county fair correspondent.
"Well it was great, because apparently they were spinning around," he said. "Apparently, every time you get dizzy."
Noah, steely eyed, then delivered his final opinion.
"Apparently, I already went down the super slide and I was scared half to death, I just freaked out."
Apparently, "apparently" is not Noah's only favourite adverb. He's also fond of "seriously".
"Seriously, sometimes I always fail, seriously," he told national news crews from ABC and Good Morning America, who descended on his family home..
The soon-to-be kindergartener is due to follow up his appearance on US national TV with appearances on Good Morning America and a string of other media engagements.
"Everything's a bit overwhelming, we got interviewed, then it unravelled from there," his grandfather Jack Borowski said.
For a five-year-old, who apparently doesn't watch the news, he might yet have a career in it.
Apparently, the word from his grandfather is that he's far keener on becoming a palaeontologist.
Sydney Morning Herald