Sexy vege ad too hot for TV (+video)

00:43, Feb 27 2009
TOO HOT: A scene from the banned Peta advertisement.

A new television ad featuring scantily clad woman engaged in provocative activities with garden vegetables has been banned in the United States.

The pro-vegetarian ad by animal rights group Peta, which was supposed to be broadcast during next week's Super Bowl, features a number of near naked beauties frolicking with vegetables such as broccoli, asparagus and pumpkins.

At the end of the raunchy ad, a message reads: "Studies show vegetarians have better sex."

American television network NBC said they would only screen the ad if eight changes were made to the 30-second promo.

It is not the first time Peta has used sex for its animal rights campaigns.

Celebrities including Pamela Anderson, Eva Mendes and Alicia Silverstone have stripped for its campaigns.

* Watch the banned ad below: