MEL (comment #82), being bought up on a cattle farm, I've seen a few and what goes on inside, yet I can still eat meat without even getting an itch. Funny isn't it? If you did your research you'd know that slaughterhouses by law (here anyway) have to anesthetize animals humanely before killing them. They usually find themselves being audited regularly. Animal liberationists have done a lot more harm then good to both the animal rights causes (as most people think they're the same thing) and are known to engage in domestic teroorism and extortion. I knew a poultry farmer who was held AT GUNPOINT while animal liberation extremists unloaded his truck of chickens in the 90s. Poor guy had to sell shut down his FREE RANGE poultry farm because of all the money he lost. PETA is no different.

To really make that ad work, they should shown Dennis on the bbq.

Well Lee #270, we'll see how you go asking people to give up their rights to have as many children as they chose when they can't even give up a steak. The world is already over populated I agree but a vegetarian diet would support more people on earth than an omnivorous one.

At last (Lee #270) someone acknowledges that we have a problem. It's easy just to blame human procreativity except that people are willing to relinquish procreation just as much as the meat fanatics here are willing to relinquish their steak. Whether we like it or not, world population will reach 9 billion by 2050. The biomass of livestock animals for human consumption is currently over 700 million tonnes, compare that to the 40 million tonnes of wild animals still allowed to exist in their dwindling habitats. A plant based diet would make a massive reduction to the human footprint, if we felt like it. But I suspect that human bigotry will triumph over idealism.

When I had children, I noticed that one prefered veges and one was a confirmed meat-eater, this from the start of eating solid foods. When we are born our bodies are obviously programmed to function better on certain foods, but not everyone is the same. Those in PETA obviouly are programmed for vege function. I am not. Veges leave me hungry about 30 secs after eating and are not at all satisfying. I don't try to force anyone to eat meat - and I don't expect someone with obviouly different needs to my own dictate what they believe to be appropriate. The ad was fine, and will appeal to meat-eaters like myself. PETA have already made up their minds - so they should switch channels if it offends them so much. I know I tend to ignore any of their ads, maybe we should start complaining about them being offensive to our ideals!

@Fredd (#254)

Grain is not good for you. Grain is what is making obesity, heart disease and diabetes rates skyrocket.

It's no coincidence that the arrival of cheap corn/grain, the peddling of the low fat/high carb diet message and the worsening of our health all coincide.

Viv #257 : Do you propose mass slaughter of all live stock? Including dairy cow and any other possible animal that may be farmed? The idea seems like it's perfectly aligned for PETA which seems to prefer killing all animals it can't take care of conviniently. Your argument seems to be based on environment impact of farms (amount of waste a farm produces and the room it takes up). Guess what, any form of farming including plantation will require space and energy. Various fertilisers and chemical used in conventional farming pollutes water and soil, not to mention energy and resources it takes to produce said fertilisers and chemicals. Vast amount of land required to farm also drives farmers into forested regions. I personally thinkg PETA is pushing for ethical reasons on why not to consume meat. Unfortunately, they contradict themselves with mistreating animal entrusted to them and taking odd positions like this.

'Screw the Environment, Have a Steak'... If I were to beleive claims made about resolving carbon emmisions from the Rio Summit, Kyoto Protocol, and the Bali Summit, I might suggest that eating steak could very well save the environment. The thing about Peta is that if its members all decided one day that they didn't care about this cause they'd just find another soap box to stand on. If ever some one comes up with a notion of protecting someone or something from dangers beyond their control, there is a lunatic to take it too far. With this in mind I'm going down the road to put my local butcher in the blender

Actually Viv #257 if we want to keep living on this planet, humans need to curb their reproductive habits. At maximum 1 child per a couple in every country. Over population is what is killing this planet, everything else is just a side effect of that.

lmao my brotherd called sam niell