Elle Macpherson new face of Revlon

Reuters

NEW FACE: Elle Macpherson has been named as the new representative for the global cosmetics giant, Revlon.

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Elle Macpherson has signed up as a global brand spokesperson for cosmetics giant Revlon and will feature in print and TV advertising campaigns.

The 44-year-old supermodel's role will also involve her promoting women's counselling services and breast cancer research.

"Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values. I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women's health and particularly to fight women's cancers," she said.

The Australian beauty - who is nicknamed 'The Body' - will join Halle Berry and Jessica Alba in endorsing Revlon.

Revlon's president David Kennedy added: "Elle's special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand."

Elle has experimented with several career paths, including acting roles in 'Sirens' alongside Hugh Grant and hit US TV show 'Friends'.

She has also launched a successful lingerie line, 'Elle Macpherson Intimates', designed a range of beauty products for British high street store Boots and was appointed to the board of surfwear company Hot Tuna(International) in 2006.